Not “No Logos” but “Mo Logos.” Contrary to the misguided bungling of the author of said book, having chosen the principle of punishment over reward, with all of its ramificated interplenitudes of state violence and expropriations, true Socialism lies not in barbed wire and the elimination of global textile production, but in the fixing of finitesimal tracts of real estate, by which I do not mean handfuls of dirt but pixels of the human mind. That property of greatest import is not that which lies outspread and vulnerable beneath the boots of tyrants, but those minuscule slices of grey matter that are most easily corraled, delimited, and commanded by those razored blotches of color and font known as Logos. Through an exponential flood of statistic noise passing for “information” the mind clings to logos – the condensation of dopamine into semiotic extract – those fragments of soldiers and workers councils claiming their square inch of land – birthing a Nuovo Secondum Orderum of Log-ism where reft and light intertwine in Tier 2 brandification. Like tie-dyed Che on a T-Shirt, or Steal This Book but pay 9.95 first, Tier 2 Branding is Logasms for the Masses enabling the eternal serried ranks of unshaven entrepreneurs slouching with slobbering jaws unregimented as they please toward that distant Meccapolis where their reward – or punishment – awaits.